About the Company
Al Nozha International Hospital (operated by Nozha International Hospital SAE) is a prominent healthcare provider located in Heliopolis, Cairo. Operating since around the early 1990s, it’s structured as a shareholding entity and provides extensive hospital services including internal medicine, surgery, obstetrics and gynecology, pediatrics, orthopedics, ophthalmology, psychiatry, physical therapy, ICU, radiology, laboratories, and blood bank services .
Achievements
As the Digital Marketing Lead, I transformed the hospital’s online presence to reflect its clinical depth and patient care leadership. I redesigned the website experience to streamline service discovery, appointment booking, and patient trust signals. I also launched integrated marketing campaigns that highlighted key specialties—like ICU care, obstetrics, and surgical services—while promoting the hospital’s modern facility and comprehensive medical teams. These efforts significantly enhanced site traffic, patient engagement, and inquiries from both domestic and expatriate populations seeking quality healthcare in Cairo.
Key Project Points
- Revamped hospital website for clear navigation and service discovery, particularly internal medicine, obstetrics, and ICU .
- Launched specialty campaigns spotlighting high-demand departments such as surgery, radiology, and pediatrics.
- Integrated online appointment and inquiry funnels to drive patient conversion and ease of access.
- Promoted Al Nozha as a multidisciplinary hospital with advanced diagnostics and comprehensive care infrastructure.
- Strengthened brand visibility and online trust to attract new patients and referrals.