About the Company
Cosmo Care is a well-established cosmo-ceutical and nutraceutical company founded in 2016, offering high-quality beauty, skincare, and hair-care products to the Egyptian market. Operating from New Cairo, the brand emphasizes natural, effective remedies—ranging from hair treatments like G-DOUX and Grow Line to skin and body care lines such as Argazone, Caviaro, and Perimetro—all designed to deliver visible results and elevate beauty routines.
Achievements
As Digital Marketing Lead, I transformed Cosmo Care’s digital presence into a results-oriented, audience-centric platform emphasizing product efficacy and natural innovation. I led the redesign and content overhaul of its e-commerce platform to highlight hero product lines, promotional bundles, and seasonal offers. I orchestrated digital campaigns featuring product benefits, interactive visuals, and targeted messaging—boosting engagement and driving conversions. My strategy integrated e-commerce user experience improvements with performance advertising to increase both sales and brand loyalty.
Key Project Points
- Redesigned the e-commerce site to spotlight key collections (e.g., G-DOUX, Grow Line, Argazone), with intuitive navigation and responsive design.
- Launched promotional campaigns around bestselling lines and time-sensitive offers like Black Friday to drive urgency and uplift sales.
- Emphasized natural efficacy messaging, promoting transformative benefits (e.g., smoother hair, lighter skin) across digital platforms.
- Enhanced user experience and checkout flow to support seamless conversion across device types.
- Aligned branding and campaigns to reinforce Cosmo Care’s identity as a trustworthy provider of skincare and hair-care solutions.