About the Company
Forever Living Products is a global wellness and beauty company founded in 1978 in Arizona, USA, that specializes in aloe vera and bee-based products, distributed through a multi-level marketing model. The brand has a broad catalog including skincare, nutrition, personal care, and supplements, recognized for its vertically integrated supply chain from plantation to product . Forever Living is preparing to launch its operations in Egypt, offering local audiences access to its wellness offerings and an opportunity to join as authorized distributors .
Achievements
As Digital Marketing Lead, I spearheaded Forever Living’s entry strategy into the Egyptian market. I designed and launched an “Opening Soon in Egypt” campaign that captured early interest and built anticipation among consumers and aspiring entrepreneurs. My approach combined brand storytelling—focusing on product authenticity, Aloe-bee heritage, and lifestyle benefits—with strategic lead capture mechanisms. This campaign effectively built a pre-launch audience, balancing recruitment messaging with product awareness, laying a strong foundation for the local distributor network and customer base.
Key Project Points
- Developed a branded Egypt-specific landing page announcing “Forever is Coming to Egypt,” optimized for awareness and lead generation .
- Designed and executed a pre-launch registration campaign to collect emails, distributor interest, and early product demand.
- Positioned the brand’s natural ingredients and wellness heritage to resonate with Egyptian values of authenticity and health.
- Aligned digital messaging with Forever Living’s global brand while contextualizing for local culture and market conditions.
- Built a lead-driven foundation to support distributor onboarding and future sales launch.