About the Company
Vivaz Protina is a premium beauty brand specializing in luxury organic haircare and protein-based hair treatments, known for transforming damaged hair into sleek, healthy-looking hair. Their focus is on high-quality, professional-grade formulas designed to repair and revitalize hair using natural nutrients and proteins.
Achievements
As the Digital Marketing Lead, I elevated Vivaz Protina’s online presence by positioning it as a trusted provider of luxurious, restorative hair solutions. I developed content and campaigns that emphasized the brand’s core promise of “transforming hair from damaged to dazzling,” and highlighted its organic, protein-rich formulations. Leveraging promotional strategies—such as engagement challenges (“transformation-themed contests”) and user-generated content—I nurtured brand loyalty and increased engagement across social platforms. By merging visual storytelling with product authenticity, I supported brand growth and strengthened customer trust in Vivaz Protina’s transformative results.
Key Project Points
- Crafted brand messaging and visuals emphasizing organic luxury hair repair.
- Developed engagement campaigns (e.g., “transformation challenges”) to boost social interaction and brand visibility.
- Promoted Vivaz as a go-to brand for protein-based treatments that deliver sleek, smooth, salon-worthy hair.
- Leveraged organic storytelling to reinforce credibility and emotional connection with clients.
- Increased audience engagement and awareness, positioning Vivaz as both luxurious and results-driven.